Challenge
Kipling gradually fades from consumer view, primarily due to a lack of meaningful advertising campaigns that truly connect with its audience; The primary challenge is to conceptualize and implement advertising campaigns that not only rekindle interest in Kipling's products but also establish a meaningful connection with consumers. These campaigns must highlight Kipling’s unique attributes—durability, functionality, and style—while also appealing to the emotional and lifestyle aspirations of modern consumers.
Campaign Idea
Bags Built to Last. Carry on, Carry Through. We often switch bags to keep up with the latest styles, but there’s something more special than just being trendy. Your bag becomes a treasure of memories, sticking with you through thick and thin. Wouldn’t you want a souvenir that’s been there for every moment of your life, like a faithful companion?
Co-Credit: Fiona Fang
Banner Ads
Social
Social Caption: Do you still remember the first Kipling you bought? The one that once carried your essentials, secrets, and dreams through the adventures of life. It’s time to dig out those memories again! 🔍Find your first or favorite Kipling bag and share the stories you’ve built together, using
#CarryonCarryThrough & MyKiplingJourney to share the memories.
🎉Your stories could shine on our Kipling Landing page and even be showcased in our exclusive Kipling Pop-up Bags’ Stories Museum. Share your tales, share your gags, and let them take center stage. 🌟Selected participants will be granted a Lifetime VIP Membership, offering a perpetual 20% discount on Kipling purchases.
