Challenge

Get Gen Z and millennials to sign up to learn with Duolingo by creating a buzz-worthy idea that taps into their fandoms and helps them get more out of what they love.

Campaign Idea

Fans love counting down till the concert date. There’s no better way to keep the pre-concert hype going, than with the fan checklist.

Whether it’s preparing your outfit months in advance, learning the language, or spending too much money on a concert ticket, the checklist will have you covered. Fans will be able to interact and engage with each step, sharing their progress along the way.

Note: While this campaign is currently designed with IVE in mind, the structure and components are built to be easily customizable for other K-Pop groups. This adaptability ensures that the campaign can be a long-term strategy for engaging with the vibrant K-Pop community globally.

Co-Credit: Summer Brainin (Copy-writer)